Author: lannguyenca.com

  • “Remember that wherever your heart is, there you will find your treasure.”

    Tell me about your favourite book!!!

    When Fiona asked me to name my favorite book, ‘The Alchemist’ by Paulo Coelho immediately came to mind. Santiago’s journey is filled with lessons about pursuing one’s Personal Legend, or destiny. The themes of personal transformation, the importance of recognizing and following omens, and the idea that the journey itself is as significant as the destination resonate with me, encouraging me to reflect on my own lives and aspirations.

    Nothing is better than going to bed early and reading a favourite book before sleeping. It is good self-care with lots of benefits, it helps to build a positive habit and heal your mental disorder. I’m still on my journey to my personal legend and every single word in this book is becoming my strong prayers everyday!

    The Alchemist
    Me – in my favourite corner – with my favorite book

    “I’m like everyone else I see the world in terms of what I would like to see happen, not what actually does”.

    “The secret of happiness is to see all the marvels of the world, and never to forget to drop oil on the spoon”.

    “When you want something with all your heart, that’s when you are closest to the Soul of the World”.

    “Everything on earth is being continuously transformed, because the earth is alive and it has a soul. We are part of the soul, so we rarely recognize that it is working for us. But in the crystal shop you probably realized that even the glasses were collaborating in your success”.

    “I watched the caravan as it crossed the desert. The caravan and the desert speak the same language, and it’s for that reason that the desert allows the crossing. It’s going to test the caravan’s every step to see if it’s in time, and, if it is, we will make it to the oasis. If either of us had joined this caravan based only on personal courage, but without understanding that language, this journey would have been much more difficult”. 

    “If you can always concentrate on the present, you’ll be a happy man. You’ll see that there is life in the desert, that there are stars in the heavens, and that tribesmen fight because they are part of the human race. Life will be a party for you, a grand festival, because life is the moment we’re living right now”.

    “The closer he got to the realization of his dream, the more difficult things became. It seemed as if what the old king had called “beginner’s luck” were no longer functioning. In his pursuit of the dream, he was being constantly subjected to tests of his persistence and courage. So he could not be hasty, nor impatient. If he pushed forward impulsively, he would fail to see the signs and omens left by God along his path”.

    “Don’t be impatient. Eat when it’s time to eat. And move along when it’s time to move along”. 

    “When people consult me, it’s not that I’m reading the future. The future belongs to God, and it is only he who reveals it, under extraordinary circumstances. How do I guess the future? Based in the omens of the present. The secret is here in the present. If you pay attention to the present, what comes later will also be better. Forget about the future, and live each day according to the teachings, confident that God loves his children. Each day, in itself, brings with it an eternity”. 

    “Courage is the quality most essential to understanding the Language of the World”.

    “You must love the desert, but never trust it completely. Because the desert tests all men, it challenges every step, and kills those who become distracted”.

    “Remember that wherever your heart is, there you will find your treasure. You’ve got to find the treasure, so that everything you have learned along the way can make sense”. 

    “There is only one way to learn. It’s through action. Everything you need to know you have learned throughout your journey. You need to learn only one thing more”. 

    “On the way toward realizing his own personal legend, he had learned all he needed to know, and had experienced everything he might have dreamed of”.

  • The benefit of living in harmony with nature

    The benefit of living in harmony with nature

    My breathtaking experience at the top of Fansipan, Sapa, Vietnam

    Being with nature helps people to reduce stress, improves creativity and more focus. With a background of marketing and communications, I thrive in dynamic environments and digital life. Balancing between nature and technology makes my mind more clear and open. By this way, it improves creativity and more focus. It also supports healthy lives and promote well-being in the community.

    There are lots of benefits to your mental health

    Many researches showed benefits of nature to mental health. Actually, being with nature helps people to reduce stress. Because it helps to reduce anxiety while our bodies release less cortisol and more natural endorphins, which promotes happy thoughts and good feelings.

    Furthermore, being in the fresh air and less noise pollution makes our minds are more clear and open. It improves creativity and more focus. Besides, being with nature makes us more calm and balanced. The muscles are not tensed when relaxed. It helps to reduce blood pressure and normalize heart rate. 

    Professor David Strayer, University of Utah, have been conducting a amazing research about brain-based measures of cognitive restoration. In his talk, David shared that spending time in nature allows the brain to rest and restore. Average of American spends more than 10 hours a day in front of digital screen and less than 30 minutes a day outside. Only about 2% of population are really good at multitasking, the rest of us are not. It is the way that brain works. More than that, multitasking wastes 25% of the workday, increases stress levels, links to neurotransmitter dopamine (a reward center in your brain) and behavioral addiction, and causes human errors.

    That being said, it is crucial for us to balance technology with time spent in nature and allow our brains to be rested and restored.

    My passion in gardening and sustainability

    With a background of Marketing and Communications, I thrive in dynamic environments. Without a doubt, I can utilize my creative thinking and analytical mindset to develop marketing and communications strategies that deliver impactful results. On the other hand, beyond my professional endeavors, I am captivated in gardening. I find solace and joy in nurturing plants, witnessing their growth, and embracing the harmony between nature and human intervention. 

    As a Corporate Social Responsibility Leader, I had learnt and practiced about Sustainable Development Goals (SDGs) in business. Being said that, my passion for gardening and marketing harmoniously with my deep interest in SDGs. Importantly, I firmly believe that companies have a crucial role to play in driving positive change and shaping a sustainable future. By integrating sustainable practices into their operations, businesses can not only minimize their ecological footprint but also foster social responsibility and contribute to the well-being of communities.

    Certainly, combining my professional expertise with my personal passion for sustainable development goals, I am dedicated to making a meaningful impact in the world. 

  • Hey!

    My name is Lan Nguyen. I am a dynamic and result oriented professional with a strong passion for sustainability. Combining my expertise in marketing communications with a deep commitment to environmental and social responsibility, I help businesses to make a positive impact in the society while building their brand reputation.

    I view challenges as opportunities, turning obstacles into stepping stones for growth and achievement, coming with innovative and effective solutions. By possessing a natural curiosity and an adventurous spirit, I always willing to venture outside my comfort zone. I take ownership of my projects and consistently ensure that goals and targets are met, even in high-pressure situations.

    With years of experience working in marketing and communications, I am passionate about leading brand communications, digital marketing and corporate social responsibility initiatives. I enjoy collaborating with diverse teams and partners, and leveraging my skills in storytelling, project management, and data analysis to create compelling and effective marketing solutions.

    Outside of work, I love spending more time outside with my kids. I find joy in exploring new recipes and prepare delicious meals for my family. As someone who loves gardening, I enjoy nurturing my lush garden and cultivating vibrant flowers or fresh homegrown produce. I am drawn to the beauty of nature and love the smell of freshly mowed lawn. It reminds me of my childhood in the countryside. Connecting with nature provides me a break to disconnect from my digital world and create a balanced and fulfilling life.

    My educational background:

    • Digital Marketing Bootcamp: University of Toronto, School of Continuing Studies, Ontario, Canada
    • Master of Marketing and Communication Management: Solvay Brussels Business School, Ho Chi Minh City, Vietnam
    • Bachelor of Science, Literature and Journalism: University of Social Sciences and Humanities, Ho Chi Minh City, Vietnam